Customer ethnographic research. Traditional quantitative and qualitative research techniques can help identify and size customer segments and characterize their needs. But in fast changing markets, or in situations where innovation is required, customers often have trouble articulating or even recognizing their own needs.
Dad grabs a box off the shelf, opens it and hands it up without even a thought to the fact that his head and shoulders are about to be dusted with cookie crumbs. It’s hard to imagine Mom in such a wanton scenario. Another great lesson in male shopping came about watching a man and his two small sons pass through the cereal aisle.
He Got Game, the latest work from Spike Lee, was in theaters, and it seemed like my professional duty to check it out.I use terms like reluctantly” and duty” because sports movies are usually more chore than pleasure for me. It doesn’t help that I’m a film snob (I don’t do aliens, dinosaurs or explosions, and I’ll take Jim Jarmusch over Jim Carrey most days of the week). And to my hypercritical eyes and ears, sports movies tend to strike out, fumble, go out of bounds, clang off the rim (insert your own clichM Xd sports analogy here).It’s a genre where classics are few and far between, where Hollywood treatment cloyingly gets in the way, where too often sentimentality and absurdity triumph and authenticity gets trampled like a Pop Warner linebacker.For that reason, the best sports movies are often documentaries (maybe I’m biased, but I think truth is always more fascinating than trumped up fiction).
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But relations between himself and Percival were strained, so he remained silent. Joining the Australians on the beach, were 1000 Chinese of the Dalforce, they’d only completed their training three days later. Now they would receive their baptism of fire in an exposed position against some of the best soldiers in the world..
He offers that we must think like a successful business and impress our goals etc. On our minds just companies like Gatorade do so well. For example, when we finish a workout and need to hydrate we do not think about grabbing a Sam’s Club electrolyte drink.